An agency that refers to its staff as “Hookers” is one to be reckoned with, in my book. Of course, the shop–located in the port city of Charleston, SC–refers to itself as HOOK USA, but still.
Here’s their reason for being:
Our reason for being is to help businesses do business better. Simple as that.
One business HOOK USA is “helping do business better” is Rehava, a Charleston real estate brokerage. The Hookers are encouraging people who own real estate and want to part with it to “Break Up With Your Agent”.
I don’t think I’d build a campaign on the presumption of someone else’s bad relationship, but it might provoke a desired response in the community, probably more from curiosity than persuasion. But hey, I’m not seeking perfection here, just agencies in strange places.
