Affordable Housing Needed

One out of every 32 people living in the artsy beachfront community of Venice, CA is homeless. Wong Doody aims to do something about it.
To raise awareness about the problem and the dire living situations that the homeless face, the Seattle- and LA-based agency is targeting existing Venice residents with a guerilla campaign from Venice Community Housing Corp.
Wong Doody posted tear-off flyers along the crowded boardwalk and tacked bright red For Rent signs in alleys, on curbs and on park benches. They also placed ads in local papers, as well as on Craigslist, promoting “Trash Can Adjacent” housing, “Squalor Living” and other undesirable — yet, for the homeless, very real — living options.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Nice, though it feels a bit familiar in a few different ways.
    On another note, is it wrong to say I’d like this stuff better if I truly believed it was done for the benefit of the Venice Housing Corp. and not mostly for the benefit of the Wong Doody Award Show Entry Corp?

  2. Lay off Wongdoody, adgabber.
    They’ve just come to the sad realization that self-promo print ads don’t really do anything for an agency, and this whole “integrated” thing isn’t a fad.
    Word is, just this year they made a web-site (for an actual client) where you can buy t-shirts!
    Plus Side: Even now as they cave to reality, they’re still getting poop into their executions.

  3. John Reid says:

    I think this project is cool. Nice work. And way to use your powers for the forces of good.