Affordable Housing Needed

One out of every 32 people living in the artsy beachfront community of Venice, CA is homeless. Wong Doody aims to do something about it.
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To raise awareness about the problem and the dire living situations that the homeless face, the Seattle- and LA-based agency is targeting existing Venice residents with a guerilla campaign from Venice Community Housing Corp.
Wong Doody posted tear-off flyers along the crowded boardwalk and tacked bright red For Rent signs in alleys, on curbs and on park benches. They also placed ads in local papers, as well as on Craigslist, promoting “Trash Can Adjacent” housing, “Squalor Living” and other undesirable — yet, for the homeless, very real — living options.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.