Advocates For The Mentally Ill Won’t Like This

“This man is full of bologna and so is our biscuit,” says Hardee’s in this, and three other spots, in a new product-focused campaign.

Agency: David&Goliath

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • IQ

    I don’t quite understand the header for this post. Are you saying the character is trivializing mental illness? Or are you referring to the retards responsible for creating the spot?

  • IQ

    OK, saw the other spots and see what you mean. The guy in the one you posted seemed a little nutty, but the others are clearly imbalanced. The concept doesn’t even work, as these people are not full of baloney – they are insane.

  • Anonymous

    “Made from scratch…” … and scraps. Of pig.