You are here: Home / Creative Review / Advocates For The Mentally Ill Won’t Like This

Advocates For The Mentally Ill Won’t Like This

August 5, 2011 By 3 Comments

“This man is full of bologna and so is our biscuit,” says Hardee’s in this, and three other spots, in a new product-focused campaign.

Agency: David&Goliath

Submit to reddit
Filed Under: Creative Review
About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.

  • IQ

    I don’t quite understand the header for this post. Are you saying the character is trivializing mental illness? Or are you referring to the retards responsible for creating the spot?

  • IQ

    OK, saw the other spots and see what you mean. The guy in the one you posted seemed a little nutty, but the others are clearly imbalanced. The concept doesn’t even work, as these people are not full of baloney – they are insane.

  • Anonymous

    “Made from scratch…” … and scraps. Of pig.