Advertising-Supported Restaurant Is A Hoax. For Now.

There are a few “reviews” of The Butter Trough on restaurant-finder websites, and there was a help-wanted ad on Craigslist, but alas, there is no such place.
Not yet, at least. From its website:

The Butter Trough is the world’s FIRST 100% advertisement supported restaraunt.
Come down to our Atlanta Facility to enjoy food and fun with friends and family all for free. We are able to bring this great value to YOU, the consumer, through the use of directed advertisements from corporate sponsors. This means that while you are enjoying your bread, butter, and tea you will softly hear advertisements playing in the background via the tabletop speakers, multipatron television sets, and the butter trough multimedia displays scattered throughout the establishment.
Come down five times a day, or just once in your life – we guarantee you an experience that you will never forget. From the free food, to the bi-hourly butter “slopping” by Farmer Bob, or the kids butter-skimming contests there is something for everyone at The Butter Trough.

Not that we’ll see an all bread-and-butter restaurant, but someone, someday, will figure out a way to get advertisers to foot the bill for an eatery like this.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. Will endure exposure to advertising for food.

  2. the catch is, you’re required to take phone calls from telemarketers while you’re eating dinner.