Advertising’s Version of the New Bond

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According to USA Today, Whirlpool is launching a nationwide search for a next generation Maytag repairman.
It could be a professional actor, an ordinary guy next door or even a real-life appliance repairman, the company says. The search will include casting calls for union actors and calls open to the public in Los Angeles, Chicago and New York.
Whirlpool acquired the Maytag brand in 2006.
The Matytag repairman first appeared on American TV screens in 1967 during NBC’s Today.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.