Why do I feel like Dan Wieden and crew have a not-so-secret deal with the White House to promote American values in this time of trouble? Probably because it shows in the agency’s reel.
Clearly, bailing out Wall Street and Detroit’s automakers was a political act; therefore, reshaping those brands is an also a political act, to some degree.
Here’s the original ad from Hal Riney that this new Clint Eastwood for Chrysler spot emulates:
And here are two other recent pro-America messages, brought to you by a big American brand and Wieden + Kennedy:
Understand, America and American brands need an awesome cheerleader, and I’m glad that W+K is doing this kind of work, because it’s not a job for hacks.
It should be noted that W+K also brings its pro-America, pro-poetry lens to the state of Oregon. Have a look: