Advertising Malpractice: How Would You Define It?

Well, there’s no such thing, really. And there probably can’t be. But I float the idea as the focus of my new column on Talent Zoo.
Are clients truly getting their money’s worth when good ideas are killed internally in agencies because of fear that “they’ll never go for it?” How risky should a concept be? Are ad agencies giving their clients the best thinking and expertise and thinking they can possibly give?
Read the column. I want to hear your thoughts.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.