may not be subtle, but i like it. smart line.
Me 2. I love the whole campaign.
Click the image above for more samples.
I agree. Nice stuff. Any idea who’s behind this campaign?
A team at leo/chicago.
Some of the best headline work in the last 5 years, in my humble opinion.
The best one in the series reads “WHY MAN INVENTED FIRE.” Fekking sublime. Case study for great copy.
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