Advertising Has Never Been A Subtle Art


About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • t

    may not be subtle, but i like it. smart line.

  • David Burn

    Me 2. I love the whole campaign.
    Click the image above for more samples.

  • Carl LaFong

    I agree. Nice stuff. Any idea who’s behind this campaign?

  • Dean

    A team at leo/chicago.
    Some of the best headline work in the last 5 years, in my humble opinion.

  • Carl LaFong

    Thanks, Dean.

  • G.B. Veerman

    The best one in the series reads “WHY MAN INVENTED FIRE.” Fekking sublime. Case study for great copy.