Advertising And The Oscars: LivingSocial

Is there a client, or creative team in America, that’s not currently working to take a page from Old Spice’s playbook? I doubt it.


According to Mashable, these two new spots from Martin Agency are a creative departure from the brand’s ad that ran during the Super Bowl pregame show — though both spots are running during major televised events.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.