When Did “Advertising” Become A Dirty Word?

Are you in the content business? Or in the CRM business? Or in the brand engagement business?
Congratulations. You’re in advertising.

Perhaps if more advertising agencies, and advertising people, had the guts to admit what business they were in, they’d realize they have a simple purpose: working to increase sales and awareness for products and services. And perhaps then we wouldn’t see PR agencies or consulting firms itching to get into the advertising business because they see a revenue stream ripe for the picking.

It’s the subject of my new column on Talent Zoo.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.