AdPulp Fans In Sweden: Tune In On Saturday

It’s definitely not every day that I get a call from a reporter for Swedish national radio, but the other day, I did.
In response to the Dove/Fair And Lovely comparison I wrote about, I was interviewed by Sara Heyman, a reporter for Sveriges Radio, Radio Sweden. I discussed the two ads and the fact that YouTube, and the Internet in general, give people new insight into the different and disparate messages global companies like Unilever use in various countries.
The program is called Medierna, and the episode I’m scheduled to be featured on will be aired on Saturday. On the page is a link to archived shows if you want to listen in.
Most of the program is in Swedish, but obviously I was interviewed in English, so I’m not sure if you’ll actually hear me or not. But it’ll be interesting.
Who knew we were huge in Sweden?

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. Danny: The brand manager of Dove has been posting on Jaffe Juice and I threw your post (well a link to it, anyway) up at him yesterday.
    Wondering if he’ll respond.

  2. FYI: country music. also huge in sweden. huge!