Adland’s Darren Star

A few months ago I heard that Steffan Postaer’s book was being shopped around for a possible film deal. Today Lewis Lazare reports the story may be made-for-TV:
Euro RSCG/Chicago Chief Creative Officer Steffan Postaer’s first published novel, The Last Generation, has reportedly been optioned by the Touchstone & Medavoy producing team as a possible project for NBC. Postaer said NBC execs envision it as a series that could appeal to the same audience as the current hit show “Lost.” A decision could come before Thanksgiving.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.