Adland’s Darren Star

A few months ago I heard that Steffan Postaer’s book was being shopped around for a possible film deal. Today Lewis Lazare reports the story may be made-for-TV:
Euro RSCG/Chicago Chief Creative Officer Steffan Postaer’s first published novel, The Last Generation, has reportedly been optioned by the Touchstone & Medavoy producing team as a possible project for NBC. Postaer said NBC execs envision it as a series that could appeal to the same audience as the current hit show “Lost.” A decision could come before Thanksgiving.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.