The Wall Street Journal reports that British agency, Leagas Delaney, is on the rise again after nearly going under in 2003.
In the past three years, Leagas Delaney has roughly doubled annual revenue to $30 million. Recent new clients include the Body Shop, Timberland and Dyson, a vacuum-cleaner manufacturer.
Tim Delaney, 62, says he can be tough to work with because he pushes his staff to be thorough, and to think like management consultants trying to make a company more profitable. “I am ferocious,” he says. “We don’t fudge communications.”
According to the article, Delaney brought some of his patented mental ruggedness to Timberland.
He told them Timberland’s chunky boots needed to shed their edgy image, created over years of being the footwear-of-choice for rappers, hip-hop artists and their fans, and said the company’s promotion of environmental causes was distracting from its products.
Here’s the independent shop’s new work for Timberland:
