Adidas Gets Integrated

Sid Lee, an agency in Montreal and Amsterdam, has won duties on the Adidas Originals streetwear brand according to Ad Age.
As global creative agency for the Adidas Originals brand, the agency will be tasked with handling a variety of marketing duties including advertising, branding, retail design, and experiential and interactive communications.
Hermann Deininger, chief marketing officer of Adidas Sport Style, said, “Sid Lee rejects boundaries between disciplines and assembles multi-disciplinary teams to a groundbreaking extent. This holistic approach is what we need in order to connect with consumers in the ever-evolving post-advertising marketplace.”
For more information on Sid Lee, see the shop’s WOM blog at Conversational Capital.
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About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.