Adding Clicks To A Classic

Through the use of immersive technology, visitors to Burberry.eu are now able to select and control the view and of the brand’s latest campaign, cast and products.
“I want anyone who sees the campaign not just to see images, but to feel a part of what we have created; connecting people through technology, music, the collections, the attitude, and the emotion captured,” says Christopher Bailey, Burberry’s Chief Creative Officer.


Burberry, maker of the iconic trench coat, is headquartered in London. The company was founded in 1856.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.