Adding Clicks To A Classic

Through the use of immersive technology, visitors to Burberry.eu are now able to select and control the view and of the brand’s latest campaign, cast and products.
“I want anyone who sees the campaign not just to see images, but to feel a part of what we have created; connecting people through technology, music, the collections, the attitude, and the emotion captured,” says Christopher Bailey, Burberry’s Chief Creative Officer.


Burberry, maker of the iconic trench coat, is headquartered in London. The company was founded in 1856.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.