Adding Clicks To A Classic

Through the use of immersive technology, visitors to Burberry.eu are now able to select and control the view and of the brand’s latest campaign, cast and products.
“I want anyone who sees the campaign not just to see images, but to feel a part of what we have created; connecting people through technology, music, the collections, the attitude, and the emotion captured,” says Christopher Bailey, Burberry’s Chief Creative Officer.


Burberry, maker of the iconic trench coat, is headquartered in London. The company was founded in 1856.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, I'm the founder and creative director at Bonehook in Portland, Oregon. We bring integrated marketing solutions to our clients in healthcare, human services, real estate, fashion, outdoor recreation, and food and beverage.