To promote the website WhyImAlive.com for Avera Health, BVK placed these smoking billboards in Sioux Falls, SD.
Due to safety concerns from the local fire department, the outdoor boards are no longer smoking. But traffic to the client’s site is.
About David BurnI wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.
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