Add Smoke, And Outdoor Becomes An Event With Viral Legs

To promote the website WhyImAlive.com for Avera Health, BVK placed these smoking billboards in Sioux Falls, SD.
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Due to safety concerns from the local fire department, the outdoor boards are no longer smoking. But traffic to the client’s site is.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.