Add Smoke, And Outdoor Becomes An Event With Viral Legs

To promote the website WhyImAlive.com for Avera Health, BVK placed these smoking billboards in Sioux Falls, SD.
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Due to safety concerns from the local fire department, the outdoor boards are no longer smoking. But traffic to the client’s site is.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.