Add Smoke, And Outdoor Becomes An Event With Viral Legs

To promote the website for Avera Health, BVK placed these smoking billboards in Sioux Falls, SD.
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Due to safety concerns from the local fire department, the outdoor boards are no longer smoking. But traffic to the client’s site is.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.