Add “Blook” To The Lexicon

Blook (bluk), n. A printed and bound book, based on a blog (cf. web log) or web site; a new stage in the life-cycle of content, if not a new category of content and a new dawn for the book itself.
Not only do blooks already exist, there’s a new competition to judge their merit, the Lulu Blooker Prize. The Blooker will be awarded in three categories—fiction, nonfiction and comics. $4000 in prize money is available to the winners.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.