Add “Blook” To The Lexicon

Blook (bluk), n. A printed and bound book, based on a blog (cf. web log) or web site; a new stage in the life-cycle of content, if not a new category of content and a new dawn for the book itself.
Not only do blooks already exist, there’s a new competition to judge their merit, the Lulu Blooker Prize. The Blooker will be awarded in three categories—fiction, nonfiction and comics. $4000 in prize money is available to the winners.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.