Casting For Dollars

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Fruitcast is a new service with the aim of commercializing podcasts. Their logo is also strangely reminiscent, but that’s another story.

We make it ridiculously easy to put ads on your podcast. All you have to do is sign up for an account, and post the new feed URL we create for you on your website (or redirect it through another service, such as the excellent FeedBurner). Each time a listener downloads an episode from your new podcast feed, we’ll check to see if there are any ads that have been assigned to your podcast. If so, we’ll automatically add them (at either the beginning or end, or both) into the MP3 file that your listeners download. Each ad takes the form of a brief spoken statement. We approve each ad before it goes live, and we won’t hesitate to reject anything that we think would annoy the podcast publishers or their listeners.

No word on what happens when any audio ad in a podcast is found to be offensive.
[Via Adverlab]

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.