Adbloglandia In 60 Seconds

Let’s look at ad blogs ourselves for a moment. Shall we?
Steve Hall tells Shedwa that the work ad bloggers do is important.

We have a huge impact. Ad Age reads us (by us, I mean all ad blogs) because they don’t want to miss anything. In one sense, we do a lot of early reporting for them. Uncover new trends, stories, scoops which then sometimes find their way onto the pages of Ad Age. I’m not saying we’re a replacement but a welcome addition that fleshes out what’s going on in the industry.

Ariel Waldman examines her motivations for blogging:

1. Because I read 200-600 blogs a day on average already for work
2. I now have an excuse for shit-talking (“Blogging is all about transparency, and you’re just transparently an asshole”)
3. You can only read so many Scoble blogging-blunders until you completely lose it
4. It’s like I’m the only girl at a comic book convention
5. I needed another reason to make my coworkers give me weird looks

Lastly, Adjab (a Weblogs Inc. site) calls it quits.

It’s important to point out that a blog retirement is not a blog failure. Here at Weblogs, Inc. we are continually honing our network to be the best content engine for readers and bloggers both. In part, that means figuring out how to divide our resources that, sadly, are not infinite.

p.s. Steve Hall says Ariel gets invited to participate in memes because she looks good in pictures. Jetpacks comes to her defense with, “Steve is wrong. I tagged you not only because you’re the slow kid on the playground, but you are the slow kid who can write.” Amen, Jetpacks.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Steve needs to grow up. He spends more time looking for photos of scantily clad women than he does figuring out whether the ads he posts are current or even real. Ariel’s a good deal smarter, to say the least.

  2. Carl LaFong says:

    Agreed, Theo.
    If I want to see “photos of scantily clad women,” I’ll go to the website for Mistress Cleo’s International House of Escorts. Seeing them on a blog that purports to promote serious debate and discussion is, well, kind of creepy.
    Advertising already has a fairly unsavory reputation, thanks in no small part to rampant sexism (and racism and ageism). Guys like Steve — smarmy, smirking middle-aged men who wear their libidos on their sleeves and refer to women as “chicks” — only serve to perpetuate our industry’s unsavory image.
    Steve, do us all a favor and step away from the Victoria’s Secret catalog.
    And, yes, Ariel’s blog is far more insightful and thought provoking than Steve’s.

  3. The fact is what Steve does at Adrants is successful. There’s a place for what he does and a place for what we, and others, do. It all comes down to determining the purpose of one’s blog. In his case making a living is one of his objectives. One that very few ad bloggers, if any, share. Thus, “playing to the masses” is a valid strategy for him. In other words, there aren’t enough ad geeks reading ad blogs to go around; hence the need for more of a general interest appeal. Tits and ass, is something he’s drawn to for sure, but it’s also a business decision. Or so it looks from here.

  4. Ariel reads 200-600 blogs a day? Is that humanly possible?? More importantly, why would anyone want to do that?
    I regularly read this blog, adrants and adfreak. That’s all I have time for.
    The great thing is that each one is unique and offer something different. Adpulp I find to be more thoughtful and analytical about industry trends, communication and culture. Adfreak is a great way to keep up on mass advertising that I don’t otherwise have time (or desire) to consume on my own time. And of course, adrants has a certain snarky attitude that doesn’t degenerate into bitter ranting. (And yes, I admit to sharing some of Steve Hall’s interset in the businesses more, er prurient side…)
    To use a half-baked analogy:
    adpulp: The New Yorker
    adrants: Maxim
    adfreak: Newsweek

  5. Well, that’s certainly flattering, Daveed. Thanks!