Ad Men. Circus Characters. What’s The Diff?

We’re terribly late to this story, but it’s worth picking up on.
Did you know that Alex Bogusky looks to P.T. Barnum as an insipration?
Yep. In fact, CP+B calls their attention-getting antics Hooplanetics, a term that simultaneously pays homage to Barnum while laughing at Tom Cruise and crew.
Bogusky and friends even wrote a book about it.
Hooplanetics.jpg
Sadly, the book was only made available for a short while. Amazon and all the other online vendors are plum out.
I didn’t check eBay. It might be had in that venue. If that doesn’t work, Josh Spear will sell you his copy.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.