Ad Guy Gets Into Editorial Business

John Rash, Campbell-Mithun’s senior vice president and director of media negotiations, will be taking on a new role starting next week. He will be joining the Minneapolis Star-Tribune’s editorial board.
According to nonprofit journalism enterprise, MinnPost, Rash teaches classes at University of Minnesota, has a radio show on WCCO-AM and writes for Ad Age and the Star-Tribune.
MinnPost’s David Brauer questions the move.

How can a former media broadcast negotiator who now does corporate media analysis steer clear of conflicts? We’ll have to see — if we can, given that editorials aren’t signed. The Strib should publish a list of Rash’s past and present clients and negotiating partners, in the interest of transparency.

[via Romensko]

About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.