Ad Guy Gets Into Editorial Business

John Rash, Campbell-Mithun’s senior vice president and director of media negotiations, will be taking on a new role starting next week. He will be joining the Minneapolis Star-Tribune’s editorial board.
According to nonprofit journalism enterprise, MinnPost, Rash teaches classes at University of Minnesota, has a radio show on WCCO-AM and writes for Ad Age and the Star-Tribune.
MinnPost’s David Brauer questions the move.

How can a former media broadcast negotiator who now does corporate media analysis steer clear of conflicts? We’ll have to see — if we can, given that editorials aren’t signed. The Strib should publish a list of Rash’s past and present clients and negotiating partners, in the interest of transparency.

[via Romensko]

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.