Ad Guy Gets Into Editorial Business

John Rash, Campbell-Mithun’s senior vice president and director of media negotiations, will be taking on a new role starting next week. He will be joining the Minneapolis Star-Tribune’s editorial board.
According to nonprofit journalism enterprise, MinnPost, Rash teaches classes at University of Minnesota, has a radio show on WCCO-AM and writes for Ad Age and the Star-Tribune.
MinnPost’s David Brauer questions the move.

How can a former media broadcast negotiator who now does corporate media analysis steer clear of conflicts? We’ll have to see — if we can, given that editorials aren’t signed. The Strib should publish a list of Rash’s past and present clients and negotiating partners, in the interest of transparency.

[via Romensko]

About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.