Ad Creep’s New Poster Child: In-Text Advertising

So, I’m reading this article on Entrepreur about The Catalyst Code: The Strategies Behind the World’s Most Dynamic Companies, a new book by Richard Schmalensee and David S. Evans, when I notice these green dotted text links…
Curious, I click, only to find an advertising popup care of optSpots, not a deeper exploration of the topic like I’ve been trained to expect. Not good.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Why is it so concerning? I have never gone to entrepreneur before, but it looks like normal in-text advertising to me? Am I missing something? Also I am sure that a comapny like Entrepreneur or Forbes needs to pay for the editor’s and article’s …how else could they provide FREE stuff to us?

  2. I use another text ad in my blog