Ad Creep’s New Poster Child: In-Text Advertising

So, I’m reading this article on Entrepreur about The Catalyst Code: The Strategies Behind the World’s Most Dynamic Companies, a new book by Richard Schmalensee and David S. Evans, when I notice these green dotted text links…
optspots.jpg
Curious, I click, only to find an advertising popup care of optSpots, not a deeper exploration of the topic like I’ve been trained to expect. Not good.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.