Ad Creep Reaches PDFs

Yahoo and Adobe are combining forces to monetize content published in Adobe’s PDF format.
For advertisers, Ads for Adobe PDF Powered by Yahoo! extends reach by delivering advertising across a new channel of content, while also providing the ability to track advertising performance, just as they can today with ads placed on Web sites.
Todd Teresi, senior vice president, Yahoo! Publisher Network said the move “is a natural step forward in Yahoo!’s ongoing strategy to enable an array of digital connections between advertisers, publishers, and consumers.”
Publishers already committed to participating in the beta program include: IDG InfoWorld, Wired, Pearson’s Education, Meredith Corporation and Reed Elsevier. Publishers can apply to participate in the program at http://advision.webevents.yahoo.com/adobe/.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.