Ad Creep Reaches PDFs

Yahoo and Adobe are combining forces to monetize content published in Adobe’s PDF format.
For advertisers, Ads for Adobe PDF Powered by Yahoo! extends reach by delivering advertising across a new channel of content, while also providing the ability to track advertising performance, just as they can today with ads placed on Web sites.
Todd Teresi, senior vice president, Yahoo! Publisher Network said the move “is a natural step forward in Yahoo!’s ongoing strategy to enable an array of digital connections between advertisers, publishers, and consumers.”
Publishers already committed to participating in the beta program include: IDG InfoWorld, Wired, Pearson’s Education, Meredith Corporation and Reed Elsevier. Publishers can apply to participate in the program at http://advision.webevents.yahoo.com/adobe/.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.