Ad Creep Comes To Hallowed Vines

Underarmour_Wrigley.jpg
The Chicago Cubs have entered into a sponsorship agreement with sports apparel company Under Armour that includes signage on the ivy-covered outfield walls at historic Wrigley Field. The Under Armour logo will appear on the two doors in left and right field, and the company will also have signage rights behind home plate.
First, night games. Now this.
See Ad Age or Baltimore Businss Journal for more…

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.

  • jimmy boy

    Under Armour? I think Miracle-Gro would’ve been the better choice.