Ad Content To Swallow Widgets Whole

Canadian firm NewspaperDirect, the leader in same-day international newspaper distribution, is now offering the Adget, a new kind of ad that allows online readers to interact with a business – make an appointment, book a restaurant table, even order a product – without ever leaving the newspaper site.
NewspaperDirect expects this to appeal to local advertisers that don’t want to build their own flashy Web sites. “eBay offered customers their own substores within the main Web site,” says Alex Gruntsev, NewspaperDirect’s VP for business development. “We’re offering small advertisers the same in their ad.”
Local advertising accounts for more than 80 percent of ad spending but less than 20 percent of Internet ad sales. The Adget is meant to attack this inequity.
[via CNN Money]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.