Ad Bloggers Diversify Their Offerings

Bill Green of Make the Logo Bigger is teaming up with Angela Natavidad of Adrants and Live and Uncensored to create a new adcast called AdVerve.
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Green has a really good radio voice and Natavidad’s touch works as a solid counter balance. Plus she lives in Paris. How many radio shows can say they have a host in Paris?
Green & Natavidad’s first episode features Hadji Williams, ad creative, author of Knock The Hustle and the industry’s most outspoken advocate for diversity in the ranks. Naturally, the discussion is about race, a topic Green says, “won’t be solved by a Facebook group alone.”
I asked Green why he was compelled to produce the show and how podcasting is different from blogging. He says, “I always loved a round table approach where you sorta listen in. And I think people will tolerate lengthy discussion over a lengthy post.”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.