Ad Age Stories Focus On Wally World

As if you needed any more proof that Wal-Mart and its travails reverberate throughout the ad world, this week’s Ad Age has 5 stories related to recent events:
In Bentonville, Buyers Abide by Stringent Code
Draft Dealt Staggering Blow After Strutting Like A Champ
Sam’s Successors Share Blame For Wal-Mart Shame
As Wal-Mart Reopens Review, Windy City Ad Community Lets Out A Groan
Pushing Envelope Julie’s MO–Not Wal-Mart’s
Here’s a interesting bit:

In fact, Advertising Age had decided that DraftFCB, thanks to the boldness of its model and the Wal-Mart new-business coup, was going to be this publication’s Agency of the Year, a decision that would have been officially announced in our Jan. 8 issue.
Now, all that has changed.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. well, adage did give draft a 5-star rating.
    don’t see why the loss would alter the decision to name draft fcb agency of the year. it’s just gonna have a different slant—like when time magazine nominated infamous people like hitler or bin laden as man of the year.