Ad Age Presents The Indie Digerati

digitalindie-group102207.jpg
Ad Age takes a look at independent digital shops that are presently flying under the radar.
They are:

Poking around Campfire’s site led me to this splendid graph:
ego_structure.jpg

FacebookTwitterGoogle+PinterestLinkedInRedditStumbleUponEmailDiggShare
About David Burn

Copywriter and brand strategist in Portland, Oregon. Co-founder and editor of AdPulp.

  • http://tangerinetoad.blogspot.com Tangerine Toad

    No Crayon?
    I’m surprised.
    And isn’t Barbarian group more of a production company?

  • veedub

    so no one at campfire has any ego. weird.

  • http://www.campfirenyc.com Mike Monello

    Who needs an ego when you are so damn good?

  • vince

    Barbarian a production company?
    Uh, not quite.

  • yikes

    How is AKQA missing from that list?
    And, in all fairness, Barbarian does a lot of production company-esque roles. From what I’ve heard, agency goes to them with vision, Barbarian does treatments, tweaks are made, stuff goes into production. Sounds a lot like agency/director/producer relationships to me.
    Now, that being said, what I’ve heard could be wrong.

  • http://tangerinetoad.blogspot.com Tangerine Toad

    @Yikes/Vince: I’ve used Barbarian Group for exactly the type of services Yikes outlines (project got killed, but that was their function in the creative process.) I gathered that was their MO. Vince- do you know otherwise?
    @Yikes – the article specifically mentions that they excluded AKQA on purpose.

  • yikes

    Ah yes.
    Read first, post later.
    Thanks.

  • http://www.campfirenyc.com CampfireSteve

    Hey, thanks for using a frame from my amazing powerpoint on agency structure. It’s about time people recognized my brilliant insights in agency culture.
    And I thought Crayon was a production company.
    CampfireSteve

  • http://www.campfirenyc.com CampfireSteve

    Hey, thanks for using a frame from my amazing powerpoint on agency structure. It’s about time people recognized at least a few of my brilliant insights into agency culture.
    And I thought Crayon was a production company.
    CampfireSteve

  • http://tangerinetoad.blogspot.com Tangerine Toad

    If you know what Crayon actually does Steve, you are one up on me.
    They do seem to get a lot of press though; that’s why I said I was surprised they weren’t on the list.

  • veedub

    just to get this one straight. it’s been bothering me.
    campfire. no egos. got it. but what about ids and superegos?