Ad Age Presents The Indie Digerati

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Ad Age takes a look at independent digital shops that are presently flying under the radar.
They are:

Poking around Campfire’s site led me to this splendid graph:
ego_structure.jpg

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.

  • http://tangerinetoad.blogspot.com Tangerine Toad

    No Crayon?
    I’m surprised.
    And isn’t Barbarian group more of a production company?

  • veedub

    so no one at campfire has any ego. weird.

  • http://www.campfirenyc.com Mike Monello

    Who needs an ego when you are so damn good?

  • vince

    Barbarian a production company?
    Uh, not quite.

  • yikes

    How is AKQA missing from that list?
    And, in all fairness, Barbarian does a lot of production company-esque roles. From what I’ve heard, agency goes to them with vision, Barbarian does treatments, tweaks are made, stuff goes into production. Sounds a lot like agency/director/producer relationships to me.
    Now, that being said, what I’ve heard could be wrong.

  • http://tangerinetoad.blogspot.com Tangerine Toad

    @Yikes/Vince: I’ve used Barbarian Group for exactly the type of services Yikes outlines (project got killed, but that was their function in the creative process.) I gathered that was their MO. Vince- do you know otherwise?
    @Yikes – the article specifically mentions that they excluded AKQA on purpose.

  • yikes

    Ah yes.
    Read first, post later.
    Thanks.

  • http://www.campfirenyc.com CampfireSteve

    Hey, thanks for using a frame from my amazing powerpoint on agency structure. It’s about time people recognized my brilliant insights in agency culture.
    And I thought Crayon was a production company.
    CampfireSteve

  • http://www.campfirenyc.com CampfireSteve

    Hey, thanks for using a frame from my amazing powerpoint on agency structure. It’s about time people recognized at least a few of my brilliant insights into agency culture.
    And I thought Crayon was a production company.
    CampfireSteve

  • http://tangerinetoad.blogspot.com Tangerine Toad

    If you know what Crayon actually does Steve, you are one up on me.
    They do seem to get a lot of press though; that’s why I said I was surprised they weren’t on the list.

  • veedub

    just to get this one straight. it’s been bothering me.
    campfire. no egos. got it. but what about ids and superegos?