Hardly a week goes by that someone doesn’t post or link to creative jobs that pay a pittance. Even agencies are getting lowballed for their services these days. So how do you profit in advertising today?
Our knowledge economy has spread the knowledge around quite well. And made it easy for certain jobs – writing, design, photography, videography – to be done and spread by anyone. It’s why there’s much more demand in advertising right now for interactive types like programmers and developers than other types of folks. They’re the ones bringing the work into existence. When it comes to execution, the ideas themselves don’t seem to have the intrinsic worth that actually making them does.
It’s the subject of my new column on TalentZoo.com, which will be on the home page tomorrow.