Ad People Need To Follow The Money — If There’s Any Left

Hardly a week goes by that someone doesn’t post or link to creative jobs that pay a pittance. Even agencies are getting lowballed for their services these days. So how do you profit in advertising today?

Our knowledge economy has spread the knowledge around quite well. And made it easy for certain jobs – writing, design, photography, videography – to be done and spread by anyone. It’s why there’s much more demand in advertising right now for interactive types like programmers and developers than other types of folks. They’re the ones bringing the work into existence. When it comes to execution, the ideas themselves don’t seem to have the intrinsic worth that actually making them does.

It’s the subject of my new column on TalentZoo.com, which will be on the home page tomorrow.

FacebookTwitterGoogle+PinterestLinkedInRedditStumbleUponEmailDiggShare
About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.