Ad Agency Takes Strong Pro-Detroit Stance. Go Tigers.

There’s some shoddy reporting in The New York Times today about how Boulder, CO is the new Madison Avenue. Puh leeze.

You want a job in advertising?

Day Twah, baby.

That’s the recruitment message now being beamed out by Lowe Campbell Ewald.

Iain Lanivich, Creative Director at the shop, pitches Detroit hard in the above video, noting that all business should move to Detroit – a city rich in creativity, innovation and inspiration.

I reckon the place is only bankrupt on paper. I also reckon that this is some decent PR. Regardless, I like an agency that tales a stand, and standing for Detroit’s recovery is certainly the kind of stand that brave companies make.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.