Actors’ Union Strongarms Madison Avenue (Madison Avenue To Make Clients Pay)

The actors unions and representatives of major national advertisers said they have reached a tentative agreement that extends their contract for two more years, according to Adweek.
The pact, which is set to run through 2008, is significant because it governs $2 billion worth of advertising in which actors appear.
The deal, if approved by the American Federation of Television and Radio Artists and the Screen Actors Guild, would give performers a 6 percent pay raise, and the contract would cover all electronic and emerging media.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. I don’t know about “strongarm.” Advertisers have been “strongarming” the public for about 60 years now. It’s about time they got some.
    Besides, advertisers can write off pretty much all their expensies. Boo hoo for the advertisers.