Actors’ Union Strongarms Madison Avenue (Madison Avenue To Make Clients Pay)

The actors unions and representatives of major national advertisers said they have reached a tentative agreement that extends their contract for two more years, according to Adweek.
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The pact, which is set to run through 2008, is significant because it governs $2 billion worth of advertising in which actors appear.
The deal, if approved by the American Federation of Television and Radio Artists and the Screen Actors Guild, would give performers a 6 percent pay raise, and the contract would cover all electronic and emerging media.

About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.

  • http://www.nihilistassaultgroup.blogspot.com/ Afsheen

    I don’t know about “strongarm.” Advertisers have been “strongarming” the public for about 60 years now. It’s about time they got some.
    Besides, advertisers can write off pretty much all their expensies. Boo hoo for the advertisers.