Actors’ Union Strongarms Madison Avenue (Madison Avenue To Make Clients Pay)

The actors unions and representatives of major national advertisers said they have reached a tentative agreement that extends their contract for two more years, according to Adweek.
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The pact, which is set to run through 2008, is significant because it governs $2 billion worth of advertising in which actors appear.
The deal, if approved by the American Federation of Television and Radio Artists and the Screen Actors Guild, would give performers a 6 percent pay raise, and the contract would cover all electronic and emerging media.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.

  • http://www.nihilistassaultgroup.blogspot.com/ Afsheen

    I don’t know about “strongarm.” Advertisers have been “strongarming” the public for about 60 years now. It’s about time they got some.
    Besides, advertisers can write off pretty much all their expensies. Boo hoo for the advertisers.