Absolut Redraws The Map

Here’s an Absolut ad running in Mexico:
The LA Times reports:

The billboard and press campaign, created by advertising agency Teran\TBWA and now running in Mexico, is a colorful map depicting what the Americas might look like in an “Absolut” — i.e., perfect — world.
The U.S.-Mexico border lies where it was before the Mexican-American war of 1848 when California, as we now know it, was Mexican territory and known as Alta California.
The campaign taps into the national pride of Mexicans, according to Favio Ucedo, creative director of leading Latino advertising agency Grupo Gallegos in the U.S.
Ucedo, who is from Argentina, said: “Mexicans talk about how the Americans stole their land, so this is their way of reclaiming it. It’s very relevant and the Mexicans will love the idea.”

Native Americans probably want to redraw the map even more, I suspect. And Lou Dobbs is now totally switching to Grey Goose.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.



  2. gonecrazy says:

    I will never buy Absolut. Period.
    They should be tossed out of every American store by our own free will.
    The loss of the American sales ought to get their attention. Hopefully put them completely out of business.

  3. Texasgal says:

    Cannot believe they are passing this off as fact!!!
    Try this real map from 1848
    or maybe you at least believe the smithsonian

  4. Texasgal, the first map shows Upper California. That means it’s still Mexican Territory. As for the second map, it was drawn in 1850 or 2 years after the war. If you are misinformed it’s fine. Although making wild accusations like that get you nowhere.