Absolut Liquidation

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According to this this news story from A.P., Absolut is for sale.
The vodka distilled in the southern Swedish town of Ahus is the world’s No. 3 premium spirit and one of the country’s most recognizable brands. It’s owned by the Swedish government, who will likely make billions on the transaction (while gratifying those Swedes who contend their government needn’t be in the spirits business).

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.