Absolut Liquidation

According to this this news story from A.P., Absolut is for sale.
The vodka distilled in the southern Swedish town of Ahus is the world’s No. 3 premium spirit and one of the country’s most recognizable brands. It’s owned by the Swedish government, who will likely make billions on the transaction (while gratifying those Swedes who contend their government needn’t be in the spirits business).

About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.

  • http://makethelogobigger.blogspot.com/ makethelogobigger

    Wonder if the citizens will get an Absolute refund check like Alaskans get their oil checks from Mobil.

  • http://kurtgeiger.blogsome.com Kurre

    I’d be happy just to get a pension.