A Water Campaign With A Good Message That’s Easy To Swallow

Call me an ignorant American, but I still sometimes have trouble getting my head around the fact that much of the world doesn’t have access to clean drinking water.
To call the attention to the problem, the sheep-haters at Sullivan Higdon & Sink created a dynamic campaign for WaterPartners International.
Introducing L’desh Fresh: The World’s Most Authentic Drinking Water.

What’s cool about the idea and the L’Desh Fresh microsite is how many built-in ways there are to spread the word: Directly tweeting about it, a Facebook page, a Wikipedia entry, a MySpace page, links to the video on YouTube and Vimeo, and yes, a link to make a direct contribution to WaterPartners.
This is the future–or should I say the present–of pro-bono advertising, where spreading the word and the message is easy for anyone to do.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

  • Zach O.

    Nice work SHS but this feels a lot like the Sukle works for Tap Project, Denver.