A Vehicle For Icy Conditions

Honda_NHL.jpg
Quick, what kind of vehicle do soccer moms drive?
Okay, that was too easy.
Here’s another one…What kind of vehicle do hockey moms (and dads) drive?
If RPA has anything to say about it, the answer is a Honda.
Honda’s new campaign supporting its National Hockey League (NHL) sponsorship launches Jan. 1, 2009.

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.