A Two-Fer Of Columns

Looking for some very light reading for the weekend?
Check out A Carbon-Neutral Pile of Manure, my new column on Talent Zoo which takes a look at brands desperate to greenwash themselves. Why? Money is green. Or vice versa.
If you live in Chicago, Minneapolis, Omaha, or other Midwest cities, you can head to the bookstore and grab a copy of Create Magazine, whose Sept/Oct Midwest edition has a column of mine entitled “The Importance of Filtering Actionable Jargon Into Buckets”.
Can’t you just tell my day job leaves me creatively unfulfilled?

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. re: career satisfaction
    from today’s NYT:

    HOW do the world’s highest achievers define success?
    After interviewing 200 people worldwide “who have made a difference in their fields,” Jerry Porras, a professor of organizational behavior at the Stanford Graduate School of Business; and Stewart Emery and Mark Thompson, both management coaches, write that “extraordinary people, teams and organizations are simply ordinary people doing extraordinary things that matter to them.”
    The authors refer to successful people as “builders.” “We learned,” they wrote, “that builders find lasting success when three essential elements come into alignment in their lives and work.”
    The first element is meaning. “What you do must matter deeply to you,” they wrote.
    The second is a “highly developed sense of accountability, audacity, passion and responsible optimism.”
    And finally, they said, these successful people “find effective ways to take action.”

    I don’t know about you, but I get tripped up on number one–meaning.