A Taste of Generations Past

Behance looks at the reinvention of fashion eyewear line, Oliver Goldsmith, by Claire Goldsmith.
Here’s one of the things she says, that I particularly like:

“One good piece of wisdom was ‘while your competitors are copying you they will never be able to get ahead of you.’ I liked that, as creators are always worrying about their designs being copied.”

Note, there was an Irish writer by the name Oliver Goldsmith in the 18th century. I doubt many people had sunglasses back then.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.