A Star Shredder

According to the Boston Globe, Staples’ $69.99 MailMate junk-mail shredder has been cast in a supporting role in the Nov. 16 episode of the NBC sitcom “The Office,” a centerpiece of the network’s Thursday night lineup.

“The Office” cameo is no mere product placement, said Staples vice president Todd Peters; the Staples MailMate, which is billed as a defense weapon against identity theft, has been “integrated into the story line.”
“This TiVo-proofs our advertising,” Peters said.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. He makes it sound like, “HA! Now what are you gonna do? There’s no way you can get around our advertising!”
    Yeah. He should be very proud.