A Star Shredder

According to the Boston Globe, Staples’ $69.99 MailMate junk-mail shredder has been cast in a supporting role in the Nov. 16 episode of the NBC sitcom “The Office,” a centerpiece of the network’s Thursday night lineup.

“The Office” cameo is no mere product placement, said Staples vice president Todd Peters; the Staples MailMate, which is billed as a defense weapon against identity theft, has been “integrated into the story line.”
“This TiVo-proofs our advertising,” Peters said.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.

  • http://www.brainsonfire.com/blog Spike

    He makes it sound like, “HA! Now what are you gonna do? There’s no way you can get around our advertising!”
    Yeah. He should be very proud.