A Screen Is A Screen Is A Screen

The New York Times reports that celebrities appear in 20 percent of TV commercials, up from 10 percent a decade ago. And it’s not just more celebs, it’s better celebs that are finding their way into brand’s mini-productions.
Oscar-winning actors like Nicole Kidman, Sally Field, Susan Sarandon, Diane Keaton and Robert De Niro no longer avoid the 30-second spot. Hollywood snobbery toward commercials has evaporated, leaving only a few actors holding out.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.