A Screen Is A Screen Is A Screen

The New York Times reports that celebrities appear in 20 percent of TV commercials, up from 10 percent a decade ago. And it’s not just more celebs, it’s better celebs that are finding their way into brand’s mini-productions.
deniro.jpg
Oscar-winning actors like Nicole Kidman, Sally Field, Susan Sarandon, Diane Keaton and Robert De Niro no longer avoid the 30-second spot. Hollywood snobbery toward commercials has evaporated, leaving only a few actors holding out.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.