A Scalp-Tingling Win For Upshot ECD

Lewis Lazare reports on Brock Montgomery’s new fashion statement. Although, he calls him Bruce, for some reason.

Bruce Montgomery, executive vice president of creative for Upshot/Chicago, must like making dramatic bets. When the agency started pitching the Miller Brewing Co. promotions business last fall, he promised his staff he’d have his head shaved in front of them all if they were victorious.
Upshot wound up with a piece of the Miller business, and Montgomery’s sporting a new look. Sandra Paladino of Spa Di La Fronza gave the Upshot creative leader his new ‘do during the agency’s first Miller happy hour earlier this month. She started by giving Montgomery a mullet, before turning that into an Alfalfa cut and finally going for the completely shaved head look.
“I haven’t had this little hair since I was born,” Montgomery said.

What Lazare fails to mention, is Montgomery’s longhaired identity. Shaving one’s head is one thing, shaving the head of a hippie is another (more dramatic and satisfying act).

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.