A ROBOT TYPES IN ALL CAPS

GM will introduce Robot 2407 on Sunday during a 60-second Super Bowl slot. Yesterday the automaker debuted a 30-second preview on YouTube. But the inanimate object found “his” voice on the internets over a month ago.

Here’s “his” first post from December 30th.

ROBOT 1397 THINKS I AM CRAZY FOR STARTING A BLOG. HE SAYS THEY ARE “SO HARD TO KEEP UPDATED.” LATER FOR THAT. AFTER WATCHING EVERYONE ELSE HAVE FUN I WANT TO JUMP IN. HERE AT GOTO ROBOT I WILL BLOG ABOUT WHAT I DO DAY IN, DAY OUT ABOUT MY JOB. MY JOB IS THE MOST AWESOME JOB IN THE WORLD.

The TV spot is from Deutsch, LA and SWAY Studio, a visual effects shops. I’m not sure where the ghost writer on the blog works.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.