A ROBOT TYPES IN ALL CAPS

February 2, 2007 By David Burn 1 Comment

GM will introduce Robot 2407 on Sunday during a 60-second Super Bowl slot. Yesterday the automaker debuted a 30-second preview on YouTube. But the inanimate object found “his” voice on the internets over a month ago.

Here’s “his” first post from December 30th.

ROBOT 1397 THINKS I AM CRAZY FOR STARTING A BLOG. HE SAYS THEY ARE “SO HARD TO KEEP UPDATED.” LATER FOR THAT. AFTER WATCHING EVERYONE ELSE HAVE FUN I WANT TO JUMP IN. HERE AT GOTO ROBOT I WILL BLOG ABOUT WHAT I DO DAY IN, DAY OUT ABOUT MY JOB. MY JOB IS THE MOST AWESOME JOB IN THE WORLD.

The TV spot is from Deutsch, LA and SWAY Studio, a visual effects shops. I’m not sure where the ghost writer on the blog works.

Filed Under: Blogs

About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.

bjm

Just a horrible, mean-spirited ad. GM proves it remains an uncaring 20th century behemoth. Stressing out even its machines so much they’re considering suicide.
GM demonstrates its ruthlessness and unwillingness to invest in its people. The only resonance this will have in the heartland of America is how little GM understands the people that live there.
A purely brutal corporate message.