A Rise In Loaded Tweets

The Wall Street Journal (paid sub. req.) is reporting that marketers and media companies (like ESPN) have found their way to Twitter.

NBC, CBS, ABC Family and MTV are among several networks experimenting with the marketing possibilities of Twitter.
Marketing through Twitter — as with any new technology — isn’t a slam dunk. Sending marketing messages on the service could alienate users who see Twitter as a way to talk to their friends.

Uh, not exactly. Twitter users choose the person or entitiy they wish to follow. Hence, a marketer’s stream of updates can easily be ignored.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.