A Real Ball Grabber of a URL

via Exclam Comunicação, Curitiba, Brazil
[UPDATE] The support copy says, “Power Gen Italia, Italian Power Company Isn’t it awful when things get crowded together? Renault Logan, the roomiest car in its category.”

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. It’s a great url. Unfortunately they are making the biggest website mistake by having an under construction place holder.

  2. There are two other ads in this campaign that offer unruly URLS, namely penisland.com (Pen Island, Pen Manufacturer) and kidsexchange.com (Kids Exchange, Toy Store). None of them go anywhere near Renault.

  3. It´s a great idea anyway. Congratulattions!

  4. This story had some good points, but I’m going to email it to my boss and see what they think. I’m always getting stuff in my email from them, so I might as well share some cool things I find. Thanks,
    Janet Jenkins
    Mug tree

  5. This may be off base, but how about changing the theme every now and then? Maybe not if it won’t look right, but I just get tired of seeing the same thing all the time. My own computer has about 1000 wallpapers that randomly rotate every 15 minutes, lol. Adult ADD I guess. Good post though, thanks.
    T. Saunderson
    Obd II code reader

  6. How about another post like this? I thought it was interesting. I started doing creative writing back in school, and this has the few most important factors of a good article, informative and fun to read. Thanks.
    Mary Fisher
    Obd II code reader