According to The New York Times, Steve Pacheco, director of advertising at FedEx, believes “lunchtime is the new prime time,” a fact which led him to supply BBDO-made, YouTube-distributed infotainment starring Fred Willard.
The Times says the shipping company needs a successful campaign. Pummeled by the downturn and high fuel prices — not to mention technological advances that allow increasingly complex documents to be transferred electronically — the company lost $876 million in the quarter that ended May 31, compared with a $241 million loss for the quarter a year earlier.
