A Parody of An Informercial Can Also Morph Into An Informercial

July 20, 2009 By David Burn Leave a Comment

According to The New York Times, Steve Pacheco, director of advertising at FedEx, believes “lunchtime is the new prime time,” a fact which led him to supply BBDO-made, YouTube-distributed infotainment starring Fred Willard.

The Times says the shipping company needs a successful campaign. Pummeled by the downturn and high fuel prices — not to mention technological advances that allow increasingly complex documents to be transferred electronically — the company lost $876 million in the quarter that ended May 31, compared with a $241 million loss for the quarter a year earlier.

Filed Under: Video, Viral + Buzz

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.