“What if technology could make you feel…more human?” That’s the question being posed by Sony VAIO Latin America.
Shot on location in São Paulo, the commercial was directed by Bia Flecha of Brasileira Filmes.
Ignited of El Segundo, Calif. is the agency on the account.
About David BurnI wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.
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