A Marriage Of Social Activism And Aesthetic Innovation

from USA Today: “The world does not need another clothing line,” U2 frontman Bono pronounces.
But the self-described “big-mouth Irish rock star” and his wife, Ali Hewson, are entering the fashion universe with their collection, Edun, co-created with designer Rogan. Edun’s earthy but chic duds, which are created from organic materials, are made in family-run factories in South America and Africa with fair-labor practices.
“We’re not preaching that we’re going to save the planet. But we’re doing our best,” says designer Rogan, who goes to each factory and meets with workers.
“It’s tiny footsteps, small choices,” Bono says. “Where you shop, what you buy, the questions you ask. It’s a different kind of label consciousness.”
“I’m sick of Bono

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. By the way, “Edun” is “Nude” spelled backwards.