A Marriage Of Social Activism And Aesthetic Innovation

from USA Today: “The world does not need another clothing line,” U2 frontman Bono pronounces.
But the self-described “big-mouth Irish rock star” and his wife, Ali Hewson, are entering the fashion universe with their collection, Edun, co-created with designer Rogan. Edun’s earthy but chic duds, which are created from organic materials, are made in family-run factories in South America and Africa with fair-labor practices.
Edun.jpg
“We’re not preaching that we’re going to save the planet. But we’re doing our best,” says designer Rogan, who goes to each factory and meets with workers.
“It’s tiny footsteps, small choices,” Bono says. “Where you shop, what you buy, the questions you ask. It’s a different kind of label consciousness.”
“I’m sick of Bono

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://adpulp.com David Burn

    By the way, “Edun” is “Nude” spelled backwards.