Brands are eager to tie-in with MySpace today. It seems they got the memo on Gen Y. They may have filed the memo on sexual predators. At any rate, the New York Times reports on one print media brand that found a way to forge a union with Murdoch’s online magnet.
Nylon, which covers music and fashion, will release a free digital version of its June-July music issue with MySpace on Wednesday. The digital issue, which will be available for downloading at the magazine’s Web site (www.nylonmag.com/digital), will be identical to the print version, which will not reach newsstands until May 31.
Both versions include links to the MySpace pages of bands, artists and designers mentioned in the magazine, allowing readers to listen to featured music.
The idea for the collaboration with Nylon originated with Marvin Scott Jarrett, the magazine’s editor in chief, who founded it with Helena Christensen, the model. In the print issue, the partnership will be reflected in text and graphics that direct the reader to pages on MySpace.
This will be the first digital issue for Nylon, which intends to offer digital issues for 99 cents, as well as yearly digital subscriptions for $4.95.
The download is 66 megs and it requires flash to view it.
