A Little Respect

I can’t tell who’s written it by looking at the online version, but there’s a great column in this week’s Adweek about agency-client relationships, and the basic respect all people deserve, especially when dealing with tough clients:

There was a quote in a recent New York Times ad column detailing a consumer-generated television commercial for a major consumer electronics brand that nailed this issue. When the company’s marketing head was asked about his agency’s lack of involvement in creating the spot, he replied, “We can scare the agency. That’s just fun to do.” You know he had a big smile on his face when he said this. Scary stuff indeed.
Accept this sort of treatment and you might as well toss in your self-respect towel. When clients don’t respect you, you can’t conduct yourself in a way that allows you to respect yourself. Clearly respect has to be earned. If you’ve done more than enough to deserve it and you’re not getting any back, end the relationship. It’s not worth it. There’s absolutely no excuse to have to work with people who compromise your right to self-respect, no matter how large or sexy their account.

I’d say the same principle also applies to working in an agency itself. Life’s too short to work for assholes.
[UPDATE] Just got my hard copy of Adweek. The author is John Colasanti, President and Managing Partner of Carmichael Lynch. Nice one, John.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. Or with assholes.