Here’s an interesting copy trick being used in Wyoming to get folks thinking about tobacco in new ways.
The Casper Star-Tribune has more:
Designed by Colorado-based Sukle Advertising & Design, the billboards are green with bold lettering. They incorporate well-known sayings about death, but replace the words “death” or “kill” with “second-hand smoke.”
For example, the billboard version of “Ding dong, the witch is dead” was changed to “Ding dong, the witch is second-hand smoked.” “‘Til death do us part” was changed to “‘Til second-hand smoke do us part.”
