A Hole In One For Cynicism

Sure, it’s powerful because it’s got his dead father doing the VO, it’s shot in black and white with one camera pointed straight at his morose face, and nothing else. Of course, it’ll command your attention in the middle of some pod of otherwise lame commercials.

But I just don’t buy it. To me, it’s inauthentic and fake. I’d rather go see Tiger win the Masters this weekend and put on another green jacket and get on with his life. That’d be fine by me. Just spare me the sponsored attempt at redemption brought to you by Nike.
I’ll take this spot over that one any day, at least it’s something real:

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. agree totally. I’ll be interested to see if this gets much
    more play.

  2. I should note that Justin has a good take on it as well.

  3. completely agree. toe-curling attempt at being “deep”. Tiger banged lots of chicks who weren’t his wife. might want to just shut up and play. and let his dad rest in peace. oy.

  4. I’m simply sick and tired of the whole “cheater, cheater, pumpkin-eater” garbage… He’s an athlete; not a Saint.